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Mumbrella’s first Retail Marketing Summit, which was held in Sydney on 17 February, 2016, saw a cavalcade of retail and FMCG brand owners and experts converge to share insights into the marketing strategies that have resulted in business success and customer engagement.

The sold out event was opened by Standard Media Index MD Jane Schulze who shared exclusive data on where the major retail and consumer goods sectors are investing their ad budgets, and which sectors have either grown or reduced their spend. Keynote, Grant Harrison, flew in from the UK to talk about what retailers and consumer brands should be doing to drive customer loyalty. Harrison has been the customer marketing director of some of the UK’s most famous brands, including Tesco – where he led the creation of the Tesco Clubcard in 1995 which pioneered the use of big data.

Other speakers included marketing leaders from Mondelez, Reckitt Benckiser, Westfield, Nestle, GSK, Blackmores, Optus, Krispy Kreme, OPSM, Pernod Ricard and Supercheap Auto. Marketing experts from M&C Saatchi, Ogilvy, Carat, Integer, Gateway Research, Quantium, BauerWorks, Emotive and Ensemble also joined the line-up.

The successful day closed with a discussion about the key issues impacting the industry, with speakers Reckitt Benckiser GM Sandy Mellis, Myer’s recently departed group GM marketing Tara Lordsmith, Scentre Group marketing chief John Batistich and PHD Australia CEO Mark Coad.

This one-day sold-out event is the first of Mumbrella’s Marketing Summit annual series and has been followed by the sold-out Travel Marketing Summit held on 6 April, 2016 and the Sports Marketing Summit which will be held on 28 July, 2016.


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